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The Startup Game
They did it!
The jungle of models, theories, ideas and frameworks can be daunting. SixWaypoints provides a structure, so you can pick and choose the best solution at the right time.
A waypoint is like a landmark used in unfamiliar or desolate areas. It is a guide post that tells you you’re on the right track and it helps you to find the next waypoint. It has been placed there by people who have been there before and can therefore guide you towards your goal. We use the Waypoints to guide you back and forth through different stages from creation to realisation. So they help you to get from idea, to product and market: Define, Discover, Design, Develop, Deliver and Drive!
Waypoint 1: Define
First determine why you want to start. Design your first steps and the outline of the six waypoints within the context your are working. What is your company? Which goals do you have? What makes you get out of bed in the morning?
Focus: The entrepreneur
Result: Your personal plan
Waypoint 2: Discover
Starting point is your customer’s perspective. Don’t think in solutions yet. First discover the problem from the perspective of your customer. Understand the context you are working in and where you can make a difference.
Focus: The customer
Result: Market insight
Waypoint 3: Design
Research the problem even further. From this understanding and with a multidisciplinary team design the best solution to support your customer in his/her needs and activities.
Focus: Different solutions
Result: Product market combination
Waypoint 4: Develop
Test and redesign your solution. Make all parts of your product or service tangible for your customer. Break this holistic solution into different features and determine hierarchy. Develop your business model.
Result: Business plan and implementation plan
Waypoint 5: Deliver
Start producing the most important feature of your product or service. Produce the most important feature every time again. Continously deliver. Your customer perspective is still an important starting point.
Result: Your product is ready and tested
Waypoint 6: Drive
The market is using your product or service. You receive customer feedback to optimise your product and your marketing. Happy customers!
Focus: Launching your idea to the world
Result: You’re in business
We used the following starting points when forming the SixWaypoints:
- User centred
- Iteration and incremental development