A hospital once learned how to optimise their Emergency Room from a Formula 1 racing team.
How this helps you
It is sometimes difficult to look at a problem from a fresh perspective. You have tried already many solutions and the business goes on. Taking the perspective of a completely different sector, company, country or else helps you with new ideas of tackling the problem.
What is it?
An analogy draws comparisons between different factors in two dissimilar things. Analogy can fuel your brainstorm. By thinking of experiences that lie outside of your topic area but that in some way have a connection with your research objective, you can get input from a different perspective. For example, if your objective is to create a community, think of groups that have done that well for reference. You can invite a solder to understand how the army structures bootcamps to create intentional bonds amongst recruits.
How does it relate?
Analogies are actually like stories. And people tend to like to hear stories. So analogies are effective when you want to convey a message or express a lesson to be learned. With an analogy to a more common or practical example you help people to better understand your point of view. And to remember it better afterwards. This could proof very effective if your solution is less standard than what your audience knows. For these reasons analogies are often user in debates, legal cases and philosophical reasoning.
Your next Waypoint
Come up with a couple of analogies for your business. First select something that is already clearly understood by your audience. Then use the analogy to compare it to a concept, brand or solution you want your audience to better understand. Combine your new skill with storytelling. Need more theoretical background? Visit wikipedia.org/analogy