My customers can be consumers (B2C) or companies (B2B).
How this helps you
Most companies service either businesses or consumers. By imagining what your business would do for either businesses or consumers, you could come to different markets for your product or service or make your product or service suitable for a different market.
What is it?
B2B means Business to Business. Think of professional machines for factories. Grains for bakeries or schoolbooks for schools. B2C means Business to Consumer. This selling directly to the end-user. Think of the baker selling bread or the school providing education.
How does it relate?
B2B or B2C is part of your businessmodel. One of the elements of your business model is your market and its customers. It is important to make well-informed choices about the market you are going to enter.
Your next Waypoint
Check out this artikel to choose your market strategy: smallbusiness.chron.com/b2b-b2c