Brand values help me and my team in our product development. Examples of Brand values are: reliability, innovative, service-minded, quality, cheap.
How this helps you
Remember if you are starting up, your brand values are likely to be your own values.
What is it?
Part of a marketing strategy are the brand values of the brand your company represents. And you represent your company. What your company stands for, probably is reflected by what you consider important yourself. Knowing which values you find important and what you stand for, helps you position and develop your brand. And holding on to your values, can help in the decision making process if you are evaluating option of what to pursue.
How does it relate?
Brand values are a part of strategic management. You can use the three P’s of brand values: Proposition, Purpose and Personality (some call it Promise, positioning and performance). Basically it’s the What, Why and How of your brand. This describes what you do, why you do it and how you do it.
There are many other companies out there. It helps to stand out with a distinct profile that people, like your customers, can relate to. Communicating about your brand values are a great way of letting people know why you do what you do. If your values are honest and trustworthy, they can really help create interest, gain traction or even build a fan base. How do you stand out.
Your next Waypoint
Think of what you find important in your company. Try to define a set of brand values that people can relate to. And don’t hesitate to actively tell about those to the outside world.
Here’s a nice description of brand values with an example from car manufacturer BMW. designbull.co.uk/3-core-elements-every-successful-brand-should-have
All WaypointsNext Toolcard