I need to be able to describe my company quickly, roughly the time it takes for an elevator ride.
How this helps you
As an entrepreneur you want to grab every chance you get, to make an impact. You need to have your story ready of what you do for whom and why. It is long enough to arouse people’s curiosity while short enough to not interrupt your listeners all too long if they are not interested.
What is it?
An elevator pitch is a short summary used to quickly and simply define a process, product, service, organisation, or event and its value proposition. The name ‘elevator pitch’ reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes.
The elevator pitch is widely credited to Ilene Rosenzweig and Michael Caruso (while he was editor for Vanity Fair).
How does it relate?
Learn how to use story telling techniques in different situations to make elevator pitches, stories and visuals and make top–notch presentations.
A well known way of storytelling is CAST (Content, Audience, Story, & Tell). Developed over a twelve year period as a presentation method, it was adopted by major organisations around the world.
Your next Waypoint
Prepare your own 20 sec elevator pitch. Practice as often as you can, by sharing your pitch with colleagues, friends, family and definitely also your customers. You may even choose to record it for playback. This way you are always able to communicate your story, even when you are stressed, tired or hung-over. If you need a bit more background on pitches, check out:
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