Free publicity is great to create attention, without having to pay for it.
How this helps you
Some people have a natural feel for free-publicity. If you don’t, use your team to generate ideas. Create a budget to execute.
What is it?
Free publicity is the positive attention you get without paying for it. But as it’s free, it’s not always easy to get. It is important to select a certain focused message to communicate about. And it should obviously be newsworthy and very relevant to the target audience. Using social media and viral marketing can help you gain free publicity. But also writing a press release, contributing to an article in the newspaper, doing something for charity or winning an award could definitely help you get the attention.
How does it relate?
Your company needs the proper attention from the outside world to grow. And attention in the media is worth a lot. So it pays off to try and find options to get positive attention without expensive marketing tools. That is why many organisations have made free publicity a part of their marketing strategy.
Your next Waypoint
In your area of expertise, think of which type of media you might explore to draw the attention of your audience through a newsworthy fact. Are there any newspapers to contribute to? Awards to win? The following article gives you 21 ways to create free publicity. We particularly like tip 21: Try to set or beat a record. bytestart.co.uk/21-killer-ideas-to-get-free-publicity-for-your-small-business
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