A picture can do more than a thousand words. Showing what my customers experience is a great way of getting feedback to understand the real issue.
How this helps you
Do I have to draw it out for you? Having another way to express what your customers experience when using your product or service is extremely powerful to get feedback.
What is it?
A storyboard is a graphic organizer of use cases through the form of illustrations or images displayed in a narrative sequence. The service storyboard shows the manifestation of every touchpoint as well as the relationships between them and the user in the creation of the experience.
The storyboarding process, in the form it is known today, was developed at Walt Disney Productions during the early 1930s, after several years of similar processes being in use at Walt Disney and other animation studios.
How does it relate?
A storyboard uses the power of visualisation. Like many tools, customer journey or stakeholder map, visualisation helps you to better understand the situation and start talking about the important stuff. Visualisations can evoke responses much different from hearing words or letters on paper. You can also use a stop motion movie or photography to translate your service into a story.
Your next Waypoint
Make a storyboard for your product or service in 15 minutes.