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Category - 2. Discover
It is important to understand the market I am in, to optimise my product and service.
2.02 Immersive location
Experiencing new places leads to inspiration. It can trigger the imagination or help gain a new perspective.
2.03 Customer Journey
Understanding my customer and his behavior is vital.
A hospital once learned how to optimise their Emergency Room from a Formula 1 racing team.
2.05 Who knows best?
I don't have all the answers. So I ask questions to better understand my business.
What kind of cars do my customers typically drive?
Mapping all stakeholders in my company makes me aware of whom I have to keep happy. These might be investors or employees, or even my family.
2.08 Free events
There is such a thing as a free lunch.
2.09 Mom test
Don’t ask your mother
2.10 Market potential
I want to know how many potential customers I have, and how many times a week my customers would use my product or service.