Online campaigns are effective in reaching large audiences, based on search. People search for solutions through certain keywords.

How this helps you

Some keywords are more expensive than others. Be creative in finding the ones that are best for you.

What is it?

Online campaigns are based on clicks. You pay per click to your webpage or product page. The main player in this market is Google. Their Adwords system lets you buy clicks on auction. Google then decides who gets the position, based on the highest bidder. For you as an entrepreneur, this means you are competing for keywords against the rest of the world. Keywords related to high margin or high turnover businesses are therefore much more expensive. Think of ‘Life insurance’, ‘holiday’ or ‘car’.

How does it relate?

Online campaigns are part of Marketing strategy. Targeting your audience with the right online campaigns can lead to successful increases in sales. In order to reach your audience you have to decide where they are (location), who they are (demographics) and what they are searching for (keyword).

Your next Waypoint

Get started with your first Adwords campaign here: quicksprout.com/how-to-set-up-a-google-adwords-display-network-campaign

All Waypoints