There could be many reasons for me to become an entrepreneur such as to become independent or help people.

How this helps you

Starting a company is a hard thing to do. So you’d better be passionate about it. There are several reasons to start a company, let’s call it intrinsic motivation. It could be about being independent, wanting to employ people, seeking social mobility, showing off to the world or the goal to help people in society.

If you’re not motivated by at least three of the above, please don’t start a company. There are more simple ways of making a living, less chaotic, less demanding. Moreover, the reasons why you start a company will guide you as you go along.

What is it?

There are many tests available to discover your motivations. One of those is with a tool called Insights Discovery. It uses a simple model based on four colours to understand your unique preferences. It measures these preferences through a questionnaire, resulting in an evaluation of your personality profile, which also identifies strengths and areas for development.

Insights Discovery is based on the work of Carl Jung, a Swiss psychologist.

How does it relate?

It is important to know what the motivations are for working in your company. What drives you and your team members to devote all your efforts? It is useful to have people on board with different motivations. Such diversity in a team helps to be more creative and keep a broader perpective of the goals of the company. Knowing what drives each of you, helps to understand what brings out the best. Then you are able to increase personal impact, team dynamics, communications and effectiveness of your work.

Your next Waypoint

Go and find out about your team’s motivations and dynamics. Check out the Insights Discovery resources at insights.com to find a test to help you understand what drives you.

All Waypoints