Many successful companies have used a slogan to be remembered more easily: I’m Lovin’ it, What Else?, Connecting people.

How this helps you

You can use an ad-agency, but when starting up, a dinner with friends can do perfectly well to find a good slogan. Sleep on it and when it still works the next morning your have a company slogan.

What is it?

A slogan is an advertising tag-line or phrase created to express the benefits of a brand or product. According to the book “Creative Advertising” by Charles Whittier: “A slogan should be a statement of such merit about a product or service that is worthy of continuous repetitive advertising; is worthwhile for the public to remember; and is phrased in such a way that the public is likely to remember it.” Good slogans are memorable, different, short and simple but also appeal to the audience and really fit the values and benefits of the brand it is identified with.

How does it relate?

Slogans can be used to convey a message about your solution or company. It can help capture and retain the attention of your customers. It is something to identify with. Having a slogan as one of your marketing tools can help in promotional campaigns. If done well, it influences your customer’s perception of the company and influences their behaviour.

Your next Waypoint

How about a company slogan? Keep it short, simple and memorable but make sure it also fits your company. If you are lost use this free slogan maker: shopify.com/slogan-maker

All Waypoints