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Category - 2. Discover

It is important to understand the market I am in, to optimise my product and service.
Experiencing new places leads to inspiration. It can trigger the imagination or help gain a new perspective.
Understanding my customer and his behavior is vital.
A hospital once learned how to optimise their Emergency Room from a Formula 1 racing team.
I don't have all the answers. So I ask questions to better understand my business.
What kind of cars do my customers typically drive?
Mapping all stakeholders in my company makes me aware of whom I have to keep happy. These might be investors or employees, or even my family.
There is such a thing as a free lunch.
Don’t ask your mother
I want to know how many potential customers I have, and how many times a week my customers would use my product or service.