Category - 2. Discover
It is important to understand the market I am in, to optimise my product and service.
Experiencing new places leads to inspiration. It can trigger the imagination or help gain a new perspective.
A hospital once learned how to optimise their Emergency Room from a Formula 1 racing team.
I don't have all the answers. So I ask questions to better understand my business.
Mapping all stakeholders in my company makes me aware of whom I have to keep happy. These might be investors or employees, or even my family.
I want to know how many potential customers I have, and how many times a week my customers would use my product or service.