Cradle-to-cradle, reducing CO2 emissions and green energy are important environmental challenges.

How this helps you

It is our future planet, use it well.

What is it?

Ecology includes the study of interactions organisms have with each other, other organisms, and with their environment. Topics of interest to ecologists include the diversity, distribution and populations of particular organisms. It is an important part of macro analysis.

How does it relate?

A company is not alone in doing business. Ecological forces are an important element of the macro environment outside a company. They may shape opportunities, but also may pose threats to the company. As such it is one of the six forces in the DEPEST model.

Ecological forces are also important since they are about the natural resources which are needed in a company. Think of air and water used in production or materials derived from plants and minerals.
Concerns over environmental impact have grown strongly in recent years, making ecological forces crucial to consider for companies. Important trends in the ecological environment are pollution, the growing shortage of raw materials and the care for renewable resources. Because of all these concerns and the increased involvement of society in ecological issues, companies more than ever before need to consider environmental sustainability.

Your next Waypoint

Decide which ecological factors may be important to your company. What are the risks and opportunities? Think of what role you play, or want to play, in contributing to supporting the environment. Here’s a test to find out about your own personal ecological footprint: ecologicalfootprint.com/

All Waypoints