It requires certain specific competences to develop an idea into a business…

How this helps you

Each entrepreneur has its own competences and character. Unfortunately it is very rare that all capacities necessary to run a business are combined in one person. If you know what you are good at, and what not, you can adapt to avoid your weaknesses and ask for help and allocate your time towards your strenghts.

What is it?

Every one of us is creative, no matter what job we are doing. We simply demonstrate our creativity in different ways. The challenge is to make sure that we can express our creativity by fostering a work environment where new ideas are welcomed, where trying something different is encouraged, and where making mistakes is recognised as an important part of learning.

We often use the terms “creative” or “innovative” to describe people who seem full of ideas, adventurous. But how often do we say the same thing about ourselves?

How does it relate?

Applied creativity is a key factor to innovation. We can’t be innovative – as individuals or as organisations – if we don’t allow ourselves to think differently. Creativity and innovation allow us to anticipate what our customers want, to develop new products ahead of our competitors in order to create and maintain competitive advantage. They are essential ingredients for any organisation’s continued success in the marketplace.”

Your next Waypoint

Ask two people in your direct environment what they think are your strenghts and competences. If you are the daring type, you might also ask for your weaknesses.

Check out Basadur’s book on applied creativity.

basadur.com

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